Built for growth-stage businesses- marketing engineered as a system, grounded in strategy, powered by technology, and accountable to the numbers leadership reports to the board.
MIRIM is a strategy-first marketing consultancy. We work with founders, CXOs, and growth leaders to design marketing as a business system - grounded in audit, shaped by strategy, powered by the right technology, and accountable to measurable outcomes.
Every engagement begins with a clear diagnosis of where growth is and where it is going. From there, we build the strategy, the roadmap, and the execution that turns marketing into a defensible source of revenue.
Every engagement opens with a structured diagnosis of the market, the business, and the marketing function. Strategy grounded in evidence, matched to the business stage.
AI, automation, and martech woven into how we work. Lean teams gain the output of large ones.
Every engagement anchored to a business outcome: acquisition cost, conversion rate, or lifetime value.
Most growth-stage businesses are doing a lot of marketing and still cannot tell what is actually working. Three gaps quietly drain growth.
Budgets are under tighter scrutiny. Teams add channels, tools, and campaigns. Activity climbs. The revenue question remains unanswered.
We treat growth as an outcome of clarity - on what to scale, what to retire, and what to build as a repeatable system.
The conversion system leaks between interest and intent. Without lifecycle infrastructure, leads cool faster than the team can nurture them.
We build lifecycle architecture that moves the right buyers through the funnel at the pace they actually buy.
Dashboards look healthy. The revenue conversation with the board becomes harder as tools multiply and measurement fragments.
We treat measurement as a strategic function - connecting every channel to the business outcomes leadership reports to the board.
Six services. One strategic spine. Each engineered to close a specific gap between marketing effort and business outcome.
Audit-led consulting that turns business ambition into a marketing roadmap - grounded in evidence, tied to the P&L, built for execution.
Explore →Customer lifecycle architecture, CRM strategy, and CLV modelling - designed to compound customer value across acquisition, retention, and advocacy.
Explore →Full-funnel campaign strategy across paid, organic, and owned channels - built for measurable efficiency and accountable to business revenue.
Explore →Stack architecture, automation deployment, and CDP strategy - built so technology accelerates the business instead of consuming the team.
Explore →Measurement strategy, attribution, CRO, and experimentation - engineered to connect every marketing decision to business outcomes.
Explore →Content strategy, SEO, AEO, GEO, production at scale - built for how buyers find, evaluate, and choose businesses in 2026.
Explore →Three engagement stages, each shaped around the strategic work a business needs at its current phase of growth.
The 4D model - our path from first conversation to measurable results.
A structured audit of your marketing, market position, and technology stack - surfacing where the meaningful gaps are.
A focused marketing roadmap - ninety-day precision, twelve-month visibility.
Campaigns go live. Automations get built. AI-powered workflows accelerate execution at pace.
Continuous optimisation and iteration. We scale what is working - compounding value after the engagement.
Every engagement is shaped around the specific growth stage, sector context, and business outcome the leadership team is accountable to - not a template, not a package.
Strategic engagements designed around your growth stage
Industry-specific expertise in how your buyers actually decide
AI-powered execution delivering large-team output from a lean operation
Measurable business outcomes guiding every engagement decision
Flexible engagement models that scale as value is proven
Direct access to the strategist leading the engagement
Start with a thirty-minute conversation. We will learn about your business, understand your growth stage, and recommend the engagement that fits.
hi@themirim.com
Response within one business day.
A marketing audit is the simplest way to see where growth is leaking. You get the diagnosis. The decision on next steps is yours.
MIRIM partners with growth-stage businesses to build marketing that performs as a business function - defensible, measurable, and engineered to compound over time.
MIRIM is a strategy-first marketing consultancy. We work with founders, CXOs, and growth leaders to design marketing as a business system - grounded in audit, shaped by strategy, powered by the right technology, and accountable to measurable outcomes.
Every engagement begins with a clear diagnosis of where growth is and where it is going. From there, we build the strategy, the roadmap, and the execution that turns marketing into a defensible source of revenue.
Every engagement opens with a diagnosis - of the market, the business, and the marketing function as it stands today. Strategy grounded in evidence, matched to the business stage.
AI, automation, and martech engineered as a native capability from day one.
Every engagement anchored to the number leadership reports to the board.
Five sectors, each with its own buyer journey, regulatory context, and definition of marketing success.
Banks, insurers, lenders, and financial services firms navigating customer acquisition, lifecycle management, and regulated growth.
Product-led and services-led technology businesses building demand, pipeline, and measurable revenue velocity.
Institutions and platforms managing long consideration cycles, complex buyer journeys, and enrolment outcomes.
Consumer-facing solar businesses educating homeowners, building trust, and converting intent into installed systems.
Expertise-led firms where credibility precedes demand and marketing carries the weight of reputation alongside revenue.
Consumer brands and emerging-sector businesses requiring channel-first growth strategy and modern marketing infrastructure.
Every engagement. Every client. Every industry. These are the standards MIRIM holds itself to - without exception.
Strategic clarity as the foundation of every engagement
Industry-specific expertise applied to each client context
AI and automation built into execution from day one
Business outcomes treated as the primary measure of success
Direct access to the strategist leading the engagement
Confidentiality and integrity as defaults across every industry
A short call to understand your business, your growth stage, and the outcome you are working toward.
Share where your business is today and what the next phase looks like. A MIRIM strategist responds within one business day.
hi@themirim.com
Response within one business day
Book a Strategy Call
Focused 30-min conversation on your growth question
Start with an Audit
Structured diagnosis before any decision
Fractional CMO Enquiry
Senior marketing leadership without a full-time hire
A short note is enough to begin.
Every enquiry follows the same transparent path from first message to active engagement.
Every starting point leads to the same outcome- clarity on where growth is and what to do next.
Audit-led consulting that turns business ambition into a marketing roadmap- grounded in evidence, tied to the P&L, and built for execution from day one.
Generative AI reshaped content economics. AI-driven search rewrote discoverability. Most growth-stage businesses are running a marketing strategy that predates these shifts. Every quarter it stays unrevised, the gap between what the strategy assumes and what the market demands gets wider.
The CFO asks what marketing contributed to pipeline and revenue last quarter. The answer comes back in impressions and engagement scores. The root cause is upstream: marketing was set up to run campaigns, not to be accountable to a revenue outcome.
This quarter's pipeline target is urgent. Strategic work keeps getting pushed to next quarter. After eighteen months of compounding tactical decisions, the marketing function has drifted from the commercial model the CEO is executing.
Some businesses have been cautious about AI adoption. Others went all in before working out what AI was supposed to accomplish. The strategic question got skipped: where in this specific marketing model does AI genuinely help?
We open every engagement with a structured diagnosis of the business, the market, and the marketing function as it stands today. Every recommendation ties back to a business number.
Competitive dynamics, buyer behaviour, channel performance, and technology infrastructure- all examined before a single recommendation is formed.
Positioning, audience definition, channel strategy, and investment allocation- all shaped by what the diagnosis surfaces, not by frameworks borrowed from a different business.
Priorities ranked. Channels mapped. Investment allocated to where returns compound. Measurement designed in from day one. Ninety-day precision, twelve-month visibility.
Team, tools, processes, performance, and capability gaps- examined against the business stage and growth targets.
Segmentation, ideal customer profiles, and buyer journey mapping grounded in evidence from the business's actual market.
Clear, defensible positioning framework and messaging architecture matched to the buyer and the business stage.
Channel selection, budget allocation, and media mix matched to where the buyer is and what the business can sustain.
Priorities sequenced. Dependencies mapped. Resourcing defined. The team can start executing within days of delivery.
KPIs, attribution approach, and reporting architecture designed to connect every channel to the business outcome it serves.
Questions answered before the first conversation. Scope and investment are always confirmed directly.
Growth-stage businesses where marketing spend demands strategic rigour to unlock the next growth phase. Typically founders, CXOs, or marketing leaders at businesses, who need the function to perform as a commercial system.
Every engagement opens with a structured diagnostic- of the business, the market, and the marketing function as it stands today. The strategy and roadmap that follow are shaped by what the diagnosis surfaces.
The strategy and roadmap are delivered within two to four weeks of kickoff. Execution begins immediately after. Every engagement is anchored to a specific metric that leadership can track from day one.
If you're unclear about the next steps or the best approach for your, start with an Audit.
Customer lifecycle architecture, CRM strategy, CLV modelling, and modern personalisation- designed to compound customer value across acquisition, retention, and advocacy.
The conversion gets celebrated. The customer enters the CRM. A welcome email goes out. And then- very little. Onboarding windows close without structure. Expansion opportunities pass unnoticed. Even a 5% improvement in retention can boost profits by 25-95%.
Buyers expect communication that feels relevant, timely, and respectful of their privacy. Most growth-stage businesses personalise at the segment level- it feels generic. The businesses getting personalisation right build on first-party and zero-party data with real behavioural signals.
CLV tells the business how much it can afford to spend on acquisition. Only half of businesses calculate their CLV:CAC ratio. Businesses running AI-driven CLV programmes see 15-25% improvements in lifetime value.
The customer lifecycle touches product onboarding, support, sales upsell, and marketing. When marketing builds lifecycle flows alone, the result is automation that runs inside the platform but that the revenue team neither trusts nor uses.
Each stage of the customer relationship- acquisition, activation, conversion, retention, reactivation, advocacy- gets its own journey design, triggers, content, KPIs, and investment logic.
Acquisition through advocacy- each stage mapped with journey design, triggers, content, KPIs, and investment logic.
We establish the current lifetime value, define the target, and identify the levers- retention rate, purchase frequency, average order value- that close the gap.
Built on first-party and zero-party data, behavioural signals, and lifecycle stage- designed to feel genuinely relevant rather than technically targeted.
High-volume digital acquisition with poor conversion rates. No segmentation infrastructure. Renewal rates declining despite increasing spend. The business was winning leads and losing customers.
CDP-powered audience segmentation built from first-party data. AI-driven personalisation deployed across the acquisition funnel. Lifecycle automation reducing dependency on manual campaign management.
Digital acquisition more than doubled. Engagement rates rose 55% through relevance, not volume. Policy renewal conversion tripled- turning a cost centre into a compounding revenue engine.
Questions answered before the first conversation.
Initial lifecycle infrastructure is typically operational within six to eight weeks. Measurable improvements in retention and CLV usually become visible within the first quarter of operation.
We work across HubSpot, Salesforce, Braze, Marketo, and others. If you do not have a platform in place, the engagement includes a recommendation and implementation plan.
A lifecycle engagement audits what exists, identifies where the structural gaps are, and builds the missing architecture. The goal is a system that compounds- whether it starts from scratch or builds on what is already working.
A CRM agency manages campaign execution within a platform. A lifecycle engagement designs the entire system- strategy, journey architecture, CLV modelling, personalisation framework- built for long-term compounding value.
For businesses where customer lifetime value matters most and is currently managed by instinct rather than infrastructure.
Full-funnel campaign strategy across paid, organic, and owned channels- built for measurable efficiency and held accountable to business revenue, not just platform metrics.
Customer acquisition costs have climbed meaningfully. The growth model the business was built on- a specific CAC, a specific ROAS- no longer holds. Most teams have responded by adding more spend, rather than asking which audiences still convert with positive unit economics.
The same messaging shows up in awareness, consideration, and conversion. Strong campaign performance in 2026 depends on funnel-stage-specific messaging and a real testing discipline.
Every ad platform over-reports conversions. 78% of marketers say attribution is their top priority. Only 32% feel ready for the measurement reality they are already operating in.
Budget splits are anchored to last year's plan. Channels that are easy to measure receive outsized investment regardless of what they actually contribute to revenue.
We start at the business outcome- a CAC target, a pipeline number, a revenue goal- and work backwards into channel selection, creative architecture, audience design, and budget allocation.
Paid search, paid social, display, programmatic, and owned channels- each mapped to a specific role in the revenue story.
Each part of the buyer journey has a distinct job. Creative, messaging, and format are matched to that job - tested by conversion outcomes that matter.
We wire incrementality testing and contribution measurement into campaign operations so leadership can see what marketing actually moved.
Evidence-based channel selection and budget allocation across paid, organic, owned, and earned media.
Strategy, creative direction, audience targeting, and campaign operations across all major platforms.
Precision B2B campaign programmes targeting specific accounts, buying committees, and deal cycles.
CAC, ROAS, and pipeline contribution- continuously optimised against the business outcomes that matter.
Attribution modelling, incrementality testing, and contribution measurement that goes beyond platform self-reporting.
Structured optimisation loops tied to business outcomes- not platform vanity metrics.
Questions answered before the first conversation.
Businesses with active paid media budgets- typically ₹5L+ per month- where spend is increasing but the revenue story is not keeping pace. Both B2B and B2C businesses across all five sectors MIRIM serves.
We start with an audit of the current campaign architecture- channels, creative, audiences, attribution, and spend allocation. The strategy that follows is built around the specific CAC, ROAS, or pipeline targets the business is accountable to.
Both. Strategy-only engagements are available for businesses with execution teams in place. Full-service engagements cover strategy through campaign operations, optimisation, and reporting. Scope is confirmed in the first conversation.
Initial structural improvements- audience restructuring, creative overhaul, attribution setup- typically show measurable impact within the first thirty to sixty days. Compounding efficiency builds over the following ninety days.
For businesses with real paid and performance marketing budgets that need the spend to translate to revenue.
Marketing technology strategy, stack architecture, automation platform deployment, and marketing operations - built so the technology accelerates the business instead of consuming the team that runs it.
Each tool made sense at the time it was bought. Together they form an environment nobody planned- overlapping capabilities, customer data scattered across platforms, integrations held together with workarounds.
Martech utilisation has declined to roughly a third of available capabilities. The gap is not about knowing which buttons to click- it is about connecting what the technology can do to what the business needs to achieve.
Predictive segmentation, generative content, automated orchestration- the AI features are switched on. But the data feeding them is fragmented and inconsistent. AI running on unreliable data produces confident-sounding noise at scale.
The CRM says one thing about the customer. The marketing platform says something different. Every downstream problem- unreliable segmentation, untrusted reporting- traces back to the same root: no governed, unified customer data layer.
We start every martech engagement by defining what the technology environment is supposed to accomplish. The data layer gets designed first. Tool selection follows. The vendor conversation happens last.
Every tool audited against what it is actually being used for, what it costs to maintain, and what the total cost of ownership looks like. Tools that earn their place stay. Everything else gets consolidated.
Where customer data lives, how it moves between systems, how identity resolution works, how consent is managed- these decisions shape everything the business will be able to do downstream.
HubSpot, Marketo, Salesforce Marketing Cloud, Braze, and equivalents- deployed with operating model design and team capability built alongside the technology.
High cost-per-acquisition on paid channels, declining organic visibility, and no infrastructure to nurture leads through a long consideration cycle. Every lead was handled manually.
Full MarTech stack implementation from architecture to deployment. DMP-powered audience strategy for paid efficiency. Content overhaul for organic growth. Automated nurture journeys replacing manual outreach.
Organic traffic grew 23% while CPA fell 25%. Enrollment inquiries increased 20%. ROAS improved 13%. The business moved from manual dependency to a system that runs and improves itself.
Questions answered before the first conversation.
Yes. A stack audit is often the starting point. We assess what exists, what is underused, what overlaps, and what the data layer looks like- then recommend a consolidation or optimisation path that improves output without replacing everything.
HubSpot, Salesforce Marketing Cloud, Marketo, Braze, Klaviyo, and others. Platform selection is always driven by the business requirement- not by partner relationships or tooling preferences.
A focused implementation- single platform, clean data environment- typically takes eight to twelve weeks. More complex environments with multiple integrations and legacy data issues take longer. Timeline is confirmed after the initial audit.
Team capability and operating model design are built alongside the technology so the business can run and improve the stack independently after the engagement. We do not create dependency- we build self-sufficiency.
For businesses where the marketing technology has become a drag on growth rather than an accelerant.
Measurement strategy, attribution, conversion rate optimisation, and experimentation- engineered as a strategic function that connects every marketing decision to the business outcomes that matter to the board.
The measurement conversation between marketing and finance has changed. Showing what happened on a dashboard is no longer enough. The board wants to know whether marketing caused the result. Three out of four marketers say their current measurement approaches are not delivering the trust they need.
Signal loss, platform restrictions, and identity fragmentation have made traditional multi-touch attribution unreliable. Server-side tracking, first-party data infrastructure, and incrementality testing are well understood in theory and rarely implemented in practice.
The experimentation backlog is full of button colours and headline variants. Meanwhile, the conversion leaks that actually cost the business money- between lead qualification and sales handover- get very little structured attention.
Every tool has its own reporting view. Marketing now produces more data than at any point in history, and leadership trusts that data less than ever. What is missing is rarely another dashboard- it is the synthesis layer that translates raw performance data into specific business questions.
We design measurement for causal evidence. Every analytics engagement produces an executive measurement framework that translates channel-level data into the three or four business questions leadership is actually reporting against.
Geo-holdout experiments and platform-level lift studies that answer the question the CFO is actually asking: did this investment cause the result?
We diagnose where conversion actually breaks at the structural level- and build experimentation programmes that produce compounding lifts over time.
A synthesis layer that rolls channel-level data up into the business questions leadership is actually reporting against.
KPI framework designed from the business outcome backwards- connecting every marketing activity to the number leadership reports to the board.
Multi-touch attribution, incrementality testing, and marketing mix modelling- combined to give leadership a defensible view of what is actually driving revenue.
Executive, marketing ops, and channel-level dashboards- each designed for the specific decision its audience needs to make.
Landing pages, funnels, and customer journeys- diagnosed at the structural level and improved through rigorous experimentation.
Structured experimentation programmes with statistical rigour- measuring conversion outcomes that matter, not cosmetic variants.
Cohort analysis, LTV:CAC measurement, and customer economics reporting that give leadership a clear view of what each segment actually returns.
Questions answered before the first conversation.
GA4 is a data collection tool, not a measurement strategy. This engagement builds the strategic layer that connects your analytics tools to the business questions leadership is actually asking. Most businesses with GA4 still cannot answer the board's fundamental question: what did marketing actually cause?
Geo-holdout tests divide your market into exposed and control groups. We measure the difference in conversion outcomes between groups to determine what marketing investment actually caused- verified against real revenue, not platform attribution models.
We start with a funnel audit to identify where conversion actually breaks at the structural level. The experimentation programme is then built around the gaps that create the largest revenue impact- not cosmetic changes.
A measurement framework and executive dashboard are typically delivered within four to six weeks of engagement start. Incrementality tests require four to eight weeks of data collection to produce statistically reliable results.
For marketing leaders heading into board-level performance conversations who need measurement that holds up.
Content strategy, SEO, AEO, GEO, production at scale, and distribution- built for how buyers actually find, evaluate, and choose businesses in 2026 across Google, ChatGPT, Perplexity, and Gemini.
Buyers in 2026 search across Google, ChatGPT, Perplexity, Gemini, YouTube, and LinkedIn- often in the same research session. AI Overviews now appear in a quarter of Google searches. 70% of Google searches end without a click-through. Most businesses are optimising for one discovery channel when their buyers are actively using five.
Where SEO teams exist, they chase rankings. GEO- optimising for citation in ChatGPT, Claude, Perplexity, and Gemini- is rarely on the radar. In practice, all three are different angles on the same question: is the content structured, authoritative, and clear enough to earn visibility wherever the buyer looks?
The blog publishes regularly. Social posts go out every day. 76% of organisations produce content without grounding it in verified buyer signals. More volume without a strategic spine produces activity, not authority.
Content gets published and left to be found. The decisions that determine whether content actually reaches the right audience- which segments, which channels, which formats, which paid amplification- are treated as afterthoughts.
Content strategy at MIRIM starts with the buyer. Every strategic content asset is optimised for traditional search rankings, AI Overview inclusion, featured snippet capture, and LLM citation across ChatGPT, Claude, Perplexity, and Gemini- all at once.
Technical SEO, Answer Engine Optimisation, and Generative Engine Optimisation treated as a single strategy with shared metrics and one editorial system.
Content structured at the passage level so AI systems can pull, synthesise, and attribute at the sentence level- earning citations across every LLM platform.
Channel selection, format matching, sequencing, and paid amplification- each decision given the same rigour as campaign planning. Performance measured against pipeline contribution.
Declining search visibility, an outdated brand identity, and zero inbound lead pipeline in a competitive market. The business had no content infrastructure and no organic presence to build from.
Full brand repositioning followed by an SEO content strategy built from zero. Pillar content, entity authority, and technical SEO deployed in parallel. Performance marketing function established as the primary inbound channel.
Search traffic grew 30% year-on-year. An inbound lead pipeline that did not exist twelve months prior became the primary source of qualified pipeline for the sales team.
Questions answered before the first conversation.
Generative Engine Optimisation is the practice of structuring content so AI systems- ChatGPT, Claude, Perplexity, Gemini- cite your business when answering buyer queries. AI referral traffic is growing 165x faster than organic search. Businesses not optimising for GEO are invisible to a growing share of their buyers.
A content marketing engagement at MIRIM treats SEO as one component of a unified discovery strategy. The work covers buyer research, content architecture, AEO, GEO, production at scale, distribution, and pipeline attribution- not just keyword rankings.
Organic content typically takes three to six months to show measurable traffic and lead impact. Paid amplification of content can accelerate this. GEO citation can appear faster- within weeks of structured content being published and indexed.
Both. Strategy-only engagements are available for businesses with content teams in place. Full-service engagements cover strategy through production, distribution, and performance measurement. Scope is confirmed in the first conversation.
For businesses where credibility has to come before demand- and content is the primary vehicle for authority and buyer trust.
Five AI-powered solutions, each built around a specific marketing problem at the scale modern growth demands. Every solution is engineered into the strategy where it creates genuine leverage- never added as an afterthought.
Every AI solution here exists because a specific growth problem called for it. We look at where AI creates real value inside the business- and where it would just add complexity. The solutions that make it into an engagement are the ones that can show measurable impact on your marketing system.
Every engagement starts with an AI readiness assessment- examining the business problem, the data environment, the team's operating model, and the specific workflows where AI could genuinely help.
The AI readiness audit identifies which solutions fit your business, what readiness gaps exist, and what the implementation path looks like.
Every business comes to a consulting engagement from a specific place. Building a brand from scratch is different work from launching a product into a new market, which is different work from scaling a proven business into an efficient growth engine. We organise engagements around these realities.
For businesses defining their brand, sharpening their market position, or preparing for a new phase of growth.
The business has traction. The product or service works. The market opportunity is clear. What is missing is the strategic foundation the next phase of growth requires- sharper positioning, clearer understanding of the buyer, a defined brand voice, and a marketing roadmap the leadership team can commit to and defend.
For businesses launching a new product, entering a new segment, or pivoting the business model.
A pivotal commercial moment- a product launch, a geographic expansion, a new customer segment. The outcome of the launch window shapes the next eighteen months. Getting the audience, channels, messaging, and sequencing right is commercially critical.
For businesses with a working model that now needs to scale with efficiency and measurability.
The business model is validated. Marketing is contributing to revenue. The next phase calls for a step change- acquisition getting more efficient, lifecycle compounding customer value, measurement giving the board real confidence in marketing investment.
Senior marketing leadership embedded into the business on a part-time basis. Available on enquiry for businesses that need strategic marketing leadership without a full-time hire.
Suitable for businesses between growth stages- past the point where junior marketing management is enough, but not yet ready for a full-time Chief Marketing Officer.
Board-level marketing presence without the full-time salary and overhead.
Senior oversight of the marketing team, agency relationships, and external partners.
Engagement scope and days per month matched to what the business needs at its current stage.
Senior marketing leadership that holds up in fundraising conversations and board-level reporting.
A short conversation is the fastest way to identify the engagement that matches where the business is today.
Each industry brings its own buyer journey, regulatory context, and definition of what good marketing looks like. MIRIM brings deep sector knowledge to every engagement- so the strategy is built for how your buyers actually decide, not how marketing textbooks say they should.
Banks, insurers, lenders, and financial services businesses navigating customer acquisition, lifecycle management, renewal economics, and growth within regulatory boundaries.
Product-led and services-led technology companies building demand, pipeline, and revenue velocity across long buying committees and complex consideration cycles.
Institutions and platforms managing extended consideration cycles, multi-stakeholder decisions, and enrolment outcomes where marketing supports one of the most consequential decisions in a buyer's life.
Consideration cycles of 3-18 months require lifecycle infrastructure most EdTech businesses do not have
Multiple stakeholders- student, parent, employer- often involved in a single enrolment decision
Brand trust and outcome credibility are the primary conversion drivers- not discounts or urgency tactics
Consumer-facing solar and clean energy businesses educating homeowners, building local trust, and converting interest into installed systems across complex financing and long decision cycles.
Consulting firms, advisory businesses, and expertise-led service providers where credibility carries the weight of demand. Marketing earns trust through thought leadership, targeted outreach, and the disciplined execution of reputation as a commercial asset.
A short conversation is the fastest way to identify the engagement that matches where the business is today.
A structured marketing audit that diagnoses what is working, what is costing you, and where the biggest growth opportunity sits.
Strategy alignment- is your roadmap matched to your goals?
Funnel health- where are leads and revenue leaking?
Technology effectiveness- is your martech stack earning its cost?
Measurement maturity- can you prove what marketing contributes?
Free. No obligation. Two minutes to begin.
Share the basics: your business, your biggest challenge, and your current spend. Takes two minutes.
A MIRIM strategist reviews your business context and prepares the right questions for a focused conversation.
We walk through the five audit dimensions together. Focused, structured, designed to surface the gaps that matter most.
A clear, written assessment with specific, prioritised recommendations. You decide what to do with it.
Everything you need to know before you begin.
Nothing. The audit is a diagnostic conversation designed to surface where the biggest growth opportunity sits. There is no fee, no obligation, and no pitch at the end.
The form takes two minutes. The diagnostic conversation takes thirty minutes. The report is delivered within three business days.
You receive the diagnostic report. If the findings suggest a strategic engagement could help, we will share what that could look like. If they suggest you are better served elsewhere, we will say so. The decision on next steps is entirely yours.
Access to your current analytics dashboard and a rough sense of your monthly marketing spend would be helpful. Beyond that, the conversation is designed to work with whatever you know today.
Free. No obligation. The decision on what to do next is entirely yours.
For businesses that have traction and ambition- and need the brand clarity, market positioning, and marketing roadmap to make the next twelve months count.
Structured audit of your current marketing function
Codified brand positioning and messaging framework
12-month marketing roadmap with 90-day execution detail
Measurement framework designed to prove contribution
Tell us about the business. We respond within one business day.
The product or service has traction. Customers exist. Revenue is real. But the marketing function has grown faster than the strategy guiding it.
The buyer is defined loosely rather than researched deeply. The value proposition shifts depending on who is having the conversation.
Investment gets allocated based on what was done last quarter rather than what the next phase of growth actually requires.
The brand voice shifts depending on who is writing that week. There is no codified framework the team can execute against.
Audit of the business, the market, and the current marketing function. Buyer research, competitive context, channel performance.
Findings translated into a clear strategic direction- positioning, audience, channel priorities, investment allocation.
The strategy becomes a twelve-month roadmap with ninety-day execution detail. The team can start executing within days of delivery.
Optional advisory retainer for ongoing strategic counsel as execution unfolds and the market responds.
Common questions before committing to a Foundation engagement.
Typically two to four weeks from kickoff to roadmap delivery. The exact timeline depends on the complexity of the business and the availability of key stakeholders.
Scope and investment are confirmed after the initial conversation. Every Foundation engagement is scoped to the specific business- there are no packaged templates.
Many Foundation clients move into a Catalyst or Engine engagement once the roadmap is in place. Others take the roadmap and execute in-house. Both paths work equally well.
A Foundation engagement delivers a complete strategic output- audit, positioning, roadmap, measurement framework- within weeks. Designed to produce a specific, usable deliverable, not an open-ended advisory relationship.
Tell us about the business. A MIRIM strategist will respond within one business day with the right starting point.
Five AI-powered solutions, each built around a specific growth problem. Find out which ones would make a measurable difference in your business- and which ones are not worth pursuing yet.
Content at scale - The Content Compound System
Campaign speed- The Campaign Autopilot
Lead response- The Always-On First Responder
Intelligence- The Marketing Intelligence Brief
Creative production- The Creative Multiplier
Designed and delivered specific to your business.
Fill in the questionnaire with the growth or marketing challenge that matters most right now. Be specific and honest.
Our AI Assessment Tool reviews your business context, data environment, and operating model in depth.
Our team analyses the results, identifies readiness gaps and recommends the most relevant solutions,with implementation path. Practical and grounded in your reality.
Everything you need to know before you begin.
Nothing. It is a diagnostic assessment designed to identify where AI creates genuine leverage. No fee, no obligation.
You do not. The audit assesses readiness regardless of current adoption. Some businesses start from scratch. Others have tools that are underperforming. Both are common starting points.
Most solutions are operational within four to eight weeks of engagement start, depending on the data environment and the solution selected.
These solutions are designed to extend what the team can do- handling operational load and production velocity so the team focuses on the strategic and creative work that drives growth.
Free. No obligation. Specific to your business, your data, and your team.
Lifecycle marketing, CRM strategy, and CLV modelling designed to turn every customer relationship into compounding revenue- for businesses where retention economics matter most.
The maths is clear
Even a 5% improvement in retention can boost profits by 25-95%. Businesses running AI-driven CLV programmes see 15-25% improvements in lifetime value.
Tell us about your retention challenge. We respond within one business day.
Customer acquisition costs keep rising. Every major paid channel is more competitive than it was two years ago. The businesses that grow profitably in this environment extract more value from the customers they have already won. Most growth-stage businesses over-invest in acquiring new customers and under-invest in the journey after the first conversion.
The welcome email goes out. After that, the relationship is largely unmanaged. Onboarding moments pass. Expansion opportunities are missed. Renewals become churn risks. The lifetime value of the customer stays flat because nobody designed the system that compounds it.
improvement in retention can boost profits by 25-95%
of businesses do not calculate their CLV:CAC ratio- every budget decision is made with incomplete maths
improvement in lifetime value for businesses running AI-driven CLV programmes
High-volume digital acquisition with poor conversion rates. No segmentation infrastructure. Renewal rates declining despite increasing spend.
Digital acquisition more than doubled. Engagement rose 55%. Policy renewal conversion tripled- turning a leaking lifecycle into a compounding revenue engine.
Common questions before committing to a lifecycle engagement.
Initial lifecycle infrastructure is typically operational within six to eight weeks. Measurable improvements in retention and CLV usually become visible within the first quarter of operation.
We work across HubSpot, Salesforce, Braze, Marketo, and others. If you do not have a platform in place, the engagement includes a recommendation and implementation plan.
A lifecycle engagement audits what exists, identifies where the structural gaps are, and builds the missing architecture. The goal is a system that compounds- whether it starts from scratch or builds on what is already working.
A CRM agency manages campaign execution within a platform. A lifecycle engagement designs the entire system- strategy, journey architecture, CLV modelling, personalisation framework- built for long-term compounding value.
For businesses with real recurring revenue potential where the infrastructure to grow lifetime value has yet to be built.